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Beginners Guide to Skiing YouTube Series

Beginners Guide to Skiing YouTube Series

Have a friend or family member interested in learning to ski? We’ve got the perfect video series for you and them.

The Beginners Guide to Skiing is a free YouTube series for people interested in skiing to get familiar with the basics before setting foot on snow. This 3-part series featuring host and executive producer, Halley O’Brien and COO of SNOW Operating, Eric Lipton will show the viewer simple tips and tricks to put on their boots, carry their equipment, and start making moves on snow.

It’s time to unbox the sport.

Video 1: Learn About Ski Gear (4:02)
See how a ski works, learn what socks to wear, see how to put on your boots and skis, and watch how to carry your skis.

Video 2: Basic Movements on Snow (2:37)
Watch these basic movements to learn how to get around on your skis, pick up your ski pole, and get up from a seated position.

Video 3: Getting Around on Skis (3:12)
See how to turn your skis, how to stop on your skis, and how to get on and off a chairlift.

PSIA-AASI & SNOW Operating Launch Beginner Ski & Snowboard YouTube Series

PSIA-AASI & SNOW Operating Launch Beginner Ski & Snowboard YouTube Series

The ski industry wants to grow the sport, and its focus on first-timer conversion rates has been a unifying initiative from coast to coast throughout North America.

That’s why PSIA-AASI, SNOW Operating and Halley O’Brien Productions are partnering up to produce a free and informative YouTube series designed for the total beginner called The Beginners Guide to Skiing & Snowboarding.

Lessons on YouTube? Really?

Chances are, you’ve taught yourself how to change your car’s oil, cook the perfect grilled cheese, or successfully build a piece of IKEA furniture using YouTube tutorials. Why not throw the basics of skiing and snowboarding in the mix?

Some people love to research everything about a specific place or experience prior to going. We want to be that trusted resource, providing high-quality content that is true to the craft, but never too technical.

“The Beginner’s Guide series is not meant to replace on-snow lessons with snow school professionals, but rather provide one additional touchpoint and resource that people are using every day,” says Nick Herrin, CEO of PSIA-AASI.

Unboxing the Sport

“We’re always looking for creative and unique ways to help first-time skier/snowboarder conversion, and these different videos will provide potential skiers and snowboarders super basic tips and tricks to get started from the comfort of their computer or smart phone. We’re unboxing the sport,” says Halley O’Brien, Executive Producer and Host of the series.

The alpine ski videos feature Eric Lipton, PSIA National Team Member and COO of SNOW Operating, while the snowboard series is covered by AASI National Team Member and SNOW Operating Trainer, Chris Rogers. Both Chris and Eric bring a wealth of knowledge and authenticity for the never-ever audience in mind.

Round one of the series includes 3 ski and 3 snowboard specific videos, each of which touch on topics like how to fit and put on your boots, how to carry your equipment, and basic movements on snow.

Halley continues, “This is the first lot of videos in a series that really has no end in sight. There is so much information out there that we, as experienced skiers and riders, take for granted. We intend to go far down the rabbit hole of information, building out videos to suit people’s searches and needs to help build familiarity and break down barriers before they arrive at the mountain.”

Beginners Guide to Skiing

Beginners Guide to Snowboarding

The Snow Report’s Halley O’Brien featured in Boston Globe

The Snow Report’s Halley O’Brien featured in Boston Globe

Though it may seem increasingly inconceivable to recall such a time, the ancient days of social media — think all the way back to 2008 — were an ambiguous period highlighted more by potential than interaction. Smartphones, still in their infancy, managed to produce only still photos, the term, “Snapchat” might only refer to a quick conversation by the water cooler, and perhaps the worst that could be said about Facebook’s invasion of privacy was an overabundance of pet photos.

It’s also when Halley O’Brien took the first steps to arguably becoming the queen of skiing and riding social media. 

Odds are you’ve run across O’Brien’s infectious presence in some video form online, whether it was in her early days as a snow reporter for Mount Snow Resort or during her Emmy-nominated run as the host of the “SnoCountry Snapshot,” a weekly breakdown of the happenings and conditions from various destinations coast to coast for SnoCountry, the Lebanon, N.H.-based snow reporting network.

It is in these short clips that O’Brien’s notable on-camera presence is discernible, as she plays the role of spokesperson with what comes across as an authentic passion for the skiing scene.

“Halley is everything you would want to represent both SnoCountry and skiing and riding,” SnoCountry president Michael Colbourn said. “She’s naturally funny, loves being on the hill, and conveys our message in a very engaging manner . . . . One of skiing and riding’s rock stars.”

But it is on “The Snow Report,” a weekly Web series presented by SKI Magazine, where O’Brien has found room to truly display her witty energy and a place to carve her niche in a role that might compare to a late-night talk show host dedicated to all things skiing…

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