Blog : the snow report

The Snow Report’s Halley O’Brien featured in Boston Globe

The Snow Report’s Halley O’Brien featured in Boston Globe

Though it may seem increasingly inconceivable to recall such a time, the ancient days of social media — think all the way back to 2008 — were an ambiguous period highlighted more by potential than interaction. Smartphones, still in their infancy, managed to produce only still photos, the term, “Snapchat” might only refer to a quick conversation by the water cooler, and perhaps the worst that could be said about Facebook’s invasion of privacy was an overabundance of pet photos.

It’s also when Halley O’Brien took the first steps to arguably becoming the queen of skiing and riding social media. 

Odds are you’ve run across O’Brien’s infectious presence in some video form online, whether it was in her early days as a snow reporter for Mount Snow Resort or during her Emmy-nominated run as the host of the “SnoCountry Snapshot,” a weekly breakdown of the happenings and conditions from various destinations coast to coast for SnoCountry, the Lebanon, N.H.-based snow reporting network.

It is in these short clips that O’Brien’s notable on-camera presence is discernible, as she plays the role of spokesperson with what comes across as an authentic passion for the skiing scene.

“Halley is everything you would want to represent both SnoCountry and skiing and riding,” SnoCountry president Michael Colbourn said. “She’s naturally funny, loves being on the hill, and conveys our message in a very engaging manner . . . . One of skiing and riding’s rock stars.”

But it is on “The Snow Report,” a weekly Web series presented by SKI Magazine, where O’Brien has found room to truly display her witty energy and a place to carve her niche in a role that might compare to a late-night talk show host dedicated to all things skiing…

Continued here at BostonGlobe.com

The Snow Report Is Going On Tour

The Snow Report Is Going On Tour

The snow has melted, summer is in full swing and Halley O’Brien is taking the The Snow Report Show on the road this summer to experience some of best festivals, concerts and parties at resorts across the country. Presenting the No Beanie summer tour!

 

Halley will be vlogging and going live on Facebook and Instagram at each stop, so if you’re in the area and enjoy fun times with friends in the outdoors, consider swinging by for a hoot of a time! If you plan on skipping out, just know FOMO is a certain side effect.

Be on the lookout for contests! We’ve got some fun things to give away leading into next season.

Don’t see your home resort on the list? Shoot us a message and we’ll put it on our radar next time around.

Halley O’Brien Receives Heartland Emmy Nomination

Halley O’Brien Receives Heartland Emmy Nomination

It’s officially Emmy season, and chapters all across the country are beginning to announce their nominations. This year, the Heartland Chapter has honored Halley O’Brien with a nomination in the craft category of Talent/Host/Performer for her work with The Weather Channels’ Local Now, The Snow Report presented by SKI Magazine, as well as her role as digital host for the Audi FIS Ski World Cup Final.

Check out some of the nominated pieces: