Though it may seem increasingly inconceivable to recall such a time, the ancient days of social media — think all the way back to 2008 — were an ambiguous period highlighted more by potential than interaction. Smartphones, still in their infancy, managed to produce only still photos, the term, “Snapchat” might only refer to a quick conversation by the water cooler, and perhaps the worst that could be said about Facebook’s invasion of privacy was an overabundance of pet photos.
It’s also when Halley O’Brien took the first steps to arguably becoming the queen of skiing and riding social media.
Odds are you’ve run across O’Brien’s infectious presence in some video form online, whether it was in her early days as a snow reporter for Mount Snow Resort or during her Emmy-nominated run as the host of the “SnoCountry Snapshot,” a weekly breakdown of the happenings and conditions from various destinations coast to coast for SnoCountry, the Lebanon, N.H.-based snow reporting network.
It is in these short clips that O’Brien’s notable on-camera presence is discernible, as she plays the role of spokesperson with what comes across as an authentic passion for the skiing scene.
“Halley is everything you would want to represent both SnoCountry and skiing and riding,” SnoCountry president Michael Colbourn said. “She’s naturally funny, loves being on the hill, and conveys our message in a very engaging manner . . . . One of skiing and riding’s rock stars.”
But it is on “The Snow Report,” a weekly Web series presented by SKI Magazine, where O’Brien has found room to truly display her witty energy and a place to carve her niche in a role that might compare to a late-night talk show host dedicated to all things skiing…