Boston Red Sox

During the Boston Red Sox‘s 2013 World Championship season, New England Sports Network (NESN) brought in Halley O’Brien as Interactive Correspondent to produce fun, atmospheric television packages. These spots were targeted to casual baseball fans in order to increase viewership among women and young adults. Champagne Survival Kit captured a unique perspective – from Yawkee Way to the seats inside Fenway – allowing viewers to live the excitement.