The Rebottle, an extension of The Snow Report presented by SKI Magazine, is a winter lover’s response to “Whine About It” host Matt Bellessai and his questions for people who go skiing. The video went viral – within 12 hours of posting the video, we received over 200,000 views and nearly 600,000 views to date. The Rebottle’s success is attributed to its timeliness, reliability, and humor throughout. The custom shot ski and mini bicycle probably helped a bit too. The video was conceptualized, written and produced by Halley O’Brien with the help of SKI Magazine and a patient Uber driver.