Blog : the snow report

SKI Magazine’s The Snow Report

SKI Magazine’s The Snow Report

“The Snow Report Show”

The Snow Report Show presented by SKI Magazine is a 2-time Emmy nominated weekly show that talks skiing, snowboarding, weather, and what’s trending in winter and beyond. Every episode is a guaranteed good time.

TSR’s mission is to create the most positive and inclusionary internet community in snow sports by remaining authentic, using relatable humor and storytelling, and by speaking to more than just the core.

Halley O’Brien serves as writer, host and producer of the show in conjunction with the talented team at SKI Magazine and Active Interest Media. Our brainstorm sessions are too much fun to be considered “work.” They usually involve bourbon and nerf guns.

SKI Magazine’s The Snow Report

SKI Magazine’s The Snow Report

“The Rebottle”

The Rebottle, an extension of The Snow Report presented by SKI Magazine, is a winter lover’s response to “Whine About It” host Matt Bellessai and his questions for people who go skiing. The video went viral – within 12 hours of posting the video, we received over 200,000 views and nearly 600,000 views to date. The Rebottle’s success is attributed to its timeliness, reliability, and humor throughout. The custom shot ski and mini bicycle probably helped a bit too. The video was conceptualized, written and produced by Halley O’Brien with the help of SKI Magazine and a patient Uber driver.